I'm writing for myself. It's important when designing communication to know what you want to say, who you want to say it to and how you want them to feel. This isn't that – it's not designer communication – it's my personal notes
So why write? Clear one's head, get your thoughts in line, practice articulation, store some of your thoughts elsewhere. A buddy and ex-colleague Jorge called it external memory and I think that makes a lot of sense.
MVP vs Creative Block
After years of practicing and promoting Agile and Lean Software Development on other people's projects, I realised I was holding myself back from publishing a website, writing "blog" posts and generally putting my stuff online. I helped clients overcome exactly this sort of block to "Going live". It can seem like a bigger deal than it really is but there are antidotes.
It's better to have something live than nothing
I know my reasons to publish:
- put ideas where I can find them later
- test experiments on real devices
- access it from any browser
- share easily
All of these point require it to be online. None of them require it to be polished.
I've got a history of demos, POCs and experiments scattered over different parts of the web (Gist, Codepen, Dabblet) and even more offline. Since taking this "Ship it" approach I add notes and experiments to this site and so know where to look for them in future.
This has the added bonus that I re-read my notes more, refine them and continue the same train of thought for longer. I'm less prone to letting new incoming ideas divert me from finishing previous ones.
Note to self: don't get held back by an imagined audience
Something about writing has always evoked an audience for me. I imagine people studying my words when I'm not there. This makes it quite natural for me to be "user minded", which can be valuable when you know your "users", but in the context of a personal website it can get in the way of writing freely.
By stating here that I am not designing this communication for anyone but myself, I free myself to write what I want and not worry about how good it is. If any of it has appeal to others that's a bonus – not the primary concern.
I remind myself to relax and write for myself and that helps it to flow.